The Horse, Sister Publications Win Industry Media Honors

Blood-Horse Publications, the parent company of The Horse: Your Guide To Equine Health Care, garnered no less than 14 honors in the American Horse Publications annual awards program Saturday evening (June 18) in San Diego, Calif.

Sixty-nine American Horse Publications members were named finalists in the 2011 AHP Annual Awards Contest for material published in and dated 2010. Participation in this year's contest represented a record-breaking 118 AHP members and 839 entries, an increase of 57 over last year. Held since 1974, the AHP Annual Awards Contest provides members with an opportunity to be recognized for excellence in equine publishing as well as professional critiques for improvement.

The Horse: Your Guide To Equine Health Care (magazine) received the following honors:

Horse Care - Circulation 20,000 and Over In this category, which had 19 entries, Stacey Oke, DVM, MSc; Nancy S. Loving, DVM; Heather Smith Thomas; and Christy West won first place with their stories in the "Body Systems Series," appearing in January and February 2010 (Muscles, Tendons, and Ligaments; The Equine Skeletal System; The Horse's Digestive System; and Guided Tour: Horse Hoof Anatomy). Judges commented, "This is an exceptional series, with the writers taking each aspect of the old 'Invisible Horse' model we had as kids and making each segment readable and fascinating. Imagine taking the energy to inject some humor into what could have been a bone dry project."

Also in this category, which the judges had described as "a very strong category," Marie Rosenthal, MS; Martin K. Nielsen, DVM, PhD; and Liza Holland received Honorable Mention for their contributions to the May 2010 Parasite Series. "While there is some necessary overlap in this series, each story takes one angle and tackles it well," the judges wrote. "There is a lot of information on a common problem here, but the authors have gone to great pains to seek many expert voices and backed up every point with strong quotes and facts."

Personal Column - Circulation 20,000 and Over Robert Laurence won second place in this category with his commentary, "Across the Fence: Whose Credit, Whose Blame?" According to the judges, his was a "substantive, thought-provoking piece that will compel some readers to reconsider long-held ideas. Writing has an even cadence and offers a unique look at an ongoing issue. If the goal of writing is to engage readers in a forum of ideas, consider this one a success."

Illustration In this category artist Camille Weber captured second place with her whimsical worms, illustrating May 2010's "Parasite Perspectives: Thinking Outside The Box."The judges noted, "The animated parasites are drawn well with just enough detail to get the point across. Each element adds a light, meaningful touch. Makes you want to read on." was recognized for the following honors:

Freelance writer Lisa Kemp's "HERDA Awareness Series" took first place in the Online Service to the Reader class. "Well-written entry offers real examples that carry the story and help break up the scientific explanations," the judges noted, describing the stories that appeared Nov. 1, Nov. 18, and Dec. 8, 2010, on the site. They were "informative and easy to read, thanks to a well-told narrative."

In the Online Equine-Related Blog class, which had 16 entries, Alayne Blickle's "Smart Horse Keeping" won second place (posts entered were from Aug. 27, Sept. 30, and Dec. 29, 2010). Judges reported that the blog is "specific, educational, and informative in an engaging format."

An Honorable Mention in this category went to Editor-in-Chief Stephanie L. Church's blog, "Horse Sense (and Sensibility)," with "good writing and photos" for her posts from May 14, Sept. 10, and Dec. 29, 2010.

In Online Equine-Related Video, a class with 11 entries, Digital Editor/Producer Christy West and Videographer Alex Cutadean (also responsible for post-production) won third place for "Pasture Weeds: Most Toxic To Horses." The judges praised the video's opening and noted the "B-roll went well with the script and (there was) good hand-held work."

The Blood-Horse (magazine) won first place for Editorial Action Photograph for "Kentucky Derby 136 Super Saver," shot by Courtney Bearse for the May 8, 2010, issue. The judges commented that this was "A great photo that shows the photographer was in the right place at the right time, at the end of the race. The end is near and everyone is tired and muddy." was recognized with the following awards:

"Hangin' With Haskin" was honored for first place in the Equine-Related Blog category. Senior Correspondent Steve Haskin was commended for his "well-written and researched" posts of May 6, Sept. 12, and Nov. 11 that had "excellent photos to accompany text."

In the Equine-Related Website category, commanded second place. According to judges, this is a "feature-rich site, offering users many options for consuming content. Action items such as subscribe, alerts, mobile version, give a gift called out in banner navigation easily found by users. Advertising is integrated into the site well, without detracting from the user experience."

In the Online News Reporting: News Breaking Story class, which had 12 entries, Tom Precious' articles on the subject "NYCOTB (New York City Off-Track Betting)" garnered second place. The articles, appearing on Oct. 4, Nov. 29, Nov. 30, Dec. 2, Dec. 7, and Dec. 14, were described by the judges as "solid," "highly informative," "excellent, newsy," and "an informative chunk of information."

The Blood-Horse Marketwatch won an Honorable Mention in the Event Coverage Editorial Content - Circulation under 20,000 category for Scot T. Gillies' article "MarketWatch Broodmare of the Year-Reviewing The Top Dams of 2009." It was described as "comprehensive and well-laid out ... truly a treat for readers."

Keeneland Magazine received top honors for Editorial Design (circulation over 20,000) for "Hair Raising," in the fall 2010 issue (editor: Jackie Duke, creative director: Suzanne Dorman, artists: Beth McCoy, Brian Turner, David Young). "This entry took a very creative approach to the subject," wrote the judges. "There is good balance between illustrations and the amount of copy and photographs. The type choices work well in this layout and the pages are open and easy to follow."

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