Learn to Improve Personal Brand in the Horse Business at March KENA Meeting

Branding an equine business can be tricky, even for experienced marketers.  Striking the right balance between making a unique brand and appealing to niche clientele is an art.  Doug Emerson understands proven strategies for improving personal brand in the horse business.  

On March 17, 2011 at the next KENA (Kentucky Equine Networking Association) dinner meeting, Emerson will share three tips on branding the equine business with a presentation called “Horses Don’t Write Checks, Customers Do”.  

Emerson is the author of Profitable Horsemen, an online resource for horse professionals.  He travels the country conducting workshops and seminars on equine business profitability and produces a weekly newsletter exclusively devoted to making money in the horse business.

“In this challenging economic climate, it is vitally important for equine businesses to have a clear, concise, and well defined brand.  Marketing and branding a business is just as important as providing a quality service to clients,” observed Anna Zinkhon, Kentucky Horse Council (KHC) President. 

KENA is a program of the Kentucky Horse Council in partnership with the University of Kentucky Equine Initiative. It is an educational and networking dinner series for equine professionals in Kentucky, targeted specifically at those who participate in breeding and reproductive services, instruction, training, board, and showing.

The March 17th dinner begins with a cash bar and networking at 6 p.m. at the Red Mile Club House, located in Lexington, Kentucky.  Cost to attend is $25 for the general public and $20 for KHC members.  For more information about KENA or the Kentucky Horse Council or to register visit kentuckyhorse.org/kena/.

Reprinted with the permission of the Kentucky Horse Council.

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Kentucky Horse Council

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