HIA Announces Nation's Largest Open House

This May, hundreds of horse farms, stables and ranches will take part in an unprecedented hospitality event designed to bring people interested in riding face to face with horses, instructors, breeders, and others who can help them get started. These open house events are part of Saddle Up America, a month-long celebration of the horse developed to introduce more people to the world of horses and riding activities. Lesson barns, breeding farms, dude ranches, camps, schools, and other riding establishments are encouraged to participate by holding an open house to help grow the industry. Each open house will be a unique program, planned by the facility and produced in cooperation with the Horse Industry Alliance (HIA), the organizer of Saddle Up America.

Saddle Up America is a month-long nationwide celebration of the horse comprised of events and activities across the country. The program is designed to stimulate interest in horses among the one in three Americans that HIA's research shows want to ride.

The open house can be a small, informal gathering or a larger production, and may include demonstrations, facility tours, music, food, advice, information and even riding opportunities. Each open house visitor will receive a Saddle Up America starter kit, which includes information on buying a horse, finding an instructor and what to wear, plus valuable coupons from Saddle Up America sponsors.

HIA provides each open house host with an Open House Host Kit, available in March, which includes a sample news release for local distribution, ad slicks for local placement, tips on activities, sign-up cards that will survey visitors, signage and a host survey.

Benefits to open house host facilities include local publicity, potential new clients, a listing in the Open House Directory on the official Saddle Up America website, discounts on other Saddle Up America programs, and the chance to be part of a large, nationwide program that attracts future business to all equine organizations.

The Horse Industry Alliance is a not-for-profit organization of 200+ equine industry businesses and associations whose collective mission is to stimulate growth in the equine industry from the grass roots level through education, awareness, and outreach programs aimed at encouraging participation in horse activities.

For information on hosting an open house as part of Saddle Up America, contact the Horse Industry Alliance at (817) 246-RIDE (7433) or e-mail patty@prolinewestern.com.

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