Humans And Horses Sport Nasal Strips In Sydney

Endorsement deals are a dime a dozen during the Olympics. But how many companies can say that its product will benefit both human and animal athletes during this summer's Sydney games?

Minneapolis-based CNS, Inc might be the only company able to stake that claim with its Breathe Right nasal strips for humans and FLAIR Equine nasal strips for horses. During the Olympics, athletes competing in the pool, on the track, on the soccer field and in the equestrian ring will sport CNS's nasal strips.

In 1993, CNS introduced Breathe Right nasal strips to provide drug-free relief from everyday problems, such as nasal congestion, snoring and the temporary relief of breathing difficulties due to a deviated septum. Professional athletes soon jumped on the Breathe Right bandwagon, saying the nasal strips also helped enhance their performance. Realizing that better breathing could benefit more than humans, the company developed FLAIR Equine nasal strips for horses in 1999.

"Just like with humans, the equine nasal strip helps reduce the work required to breathe, which means less physical stress during and after heavy exercise," said Daniel E. Cohen, chairman and chief executive officer of CNS. "Horses expend tremendous energy and effort simply to breathe during highly competitive events."

The equestrian competition at the Olympics is a 3-day event combining an endurance test, cross-country course and show jumping. During these physically demanding events, it's critical that horses maintain open nasal passages because horses can only breathe through their noses. During heavy exercise, FLAIR Equine nasal strips help prevent the collapse of nasal passages, resulting in less lung stress, reduced fatigue and faster recovery.

"At this level of competition, we try to do everything possible to ensure that our horses are ready to compete and that they are able to give us their all," said Abigail Lufkin, of the United States Equestrian Team. "I believe FLAIR provides us with an edge that we wouldn't have otherwise."

The FLAIR Equine nasal strip, invented by veterinarians to help horses breathe easier, is recommended for all breeds during conditioning, training and high-performance events.

"We ask a lot of our horses and we believe that FLAIR is in their best interest," said equestrian Olympic team members David and Karen O'Connor."Anything that benefits the horse's health and well being is important, so FLAIR equine nasal strips are an important element in our program."

The equestrian competitors using FLAIR Equine nasal strips at the Sydney Olympics include Jacob Two Two and Hannigan, ridden by Lufkin; Custom Made and Rattle N Hum, ridden by David O'Connor; and Prince Panache, ridden by Karen O'Connor.

About the Author

Stephanie L. Church, Editor-in-Chief

Stephanie L. Church, Editor-in-Chief, received a B.A. in Journalism and Equestrian Studies from Averett College in Danville, Virginia. A Pony Club and 4-H graduate, her background is in eventing, and she is schooling her recently retired Thoroughbred racehorse, Happy, toward a career in that discipline. She also enjoys traveling, photography, cycling, and cooking in her free time.

Stay on top of the most recent Horse Health news with FREE weekly newsletters from Learn More

Free Newsletters

Sign up for the latest in:

From our partners