Alltech, a global leader in animal health and nutrition, has named Direct Action Company (dac®) an Official Animal Health & Nutrition Partner for the Alltech FEI World Equestrian Games 2010. The company joins more than 65 global partners who have united with title sponsor, Alltech, in a collaborative effort to promote optimal animal health and well-being in the Alltech FEI World Equestrian Games, the pinnacle of equestrian sport.

"For more than 25 years, the Direct Action Company has been a trusted business partner of Alltech," said Dr. Pearse Lyons, founder and president of Alltech. "We are very pleased to announce them as an Official Animal Health & Nutrition Partner for the Alltech FEI World Equestrian Games."

"Partnering with the 2010 Alltech FEI World Equestrian Games will only advance dac in its goal of strengthening its leadership in the animal vitamin and mineral industry," said Randy Jacobs, co-owner of the Direct Action Company. "The opportunity to serve as an Official Animal Health & Nutrition Partner for the Alltech FEI World Equestrian Games is one that we are proud to accept. It truly makes a world of difference."

The Direct Action Company, Inc began in 1983 with a product called Direct Action. This product was based on a then "new" feed technology called chelation, in which a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, dac continues to provide its customers with a wide range of products that enhance the performance of their animals, whether pleasure or performance