Crisis Communication Planning Resources for Equestrians

A catastrophic occurrence can cause nearly irreparable damage to a horse business, event, or brand.
Share
Favorite
Close

No account yet? Register

ADVERTISEMENT

With cell phone cameras in nearly every hand and a world hyperconnected by social media and the Internet, news of a crisis can spread quickly. If not managed well, a catastrophic occurrence and the resulting news or social media exposure can cause nearly irreparable damage to a horse business, event, or brand.

The bad news is many equine facilities or organizations simply aren’t prepared to handle the public relations (PR) and media outreach required following a catastrophic event or natural disaster. The good news is that preparation is the easiest part.

Many reputable resources exist online that can help you plan for crisis communications. Here are a few:

(For more information on Post-Crisis Communication, watch for the article in the June 2012 issue of The Horse: Your Guide to Equine Health Care

Create a free account with TheHorse.com to view this content.

TheHorse.com is home to thousands of free articles about horse health care. In order to access some of our exclusive free content, you must be signed into TheHorse.com.

Start your free account today!

Already have an account?
and continue reading.

Share

Written by:

Related Articles

Stay on top of the most recent Horse Health news with

FREE weekly newsletters from TheHorse.com

Sponsored Content

Weekly Poll

sponsored by:

Where do you primarily feed your horse?
303 votes · 303 answers

Readers’ Most Popular

Sign In

Don’t have an account? Register for a FREE account here.

Need to update your account?

You need to be logged in to fill out this form

Create a free account with TheHorse.com!