The Blood-Horse, Inc., an international publishing house for top Thoroughbred and general equine magazines, books, videos, CD-Roms and annual references, announces “ECLIPSE PRESS” as its new book publishing division. Previously, Blood-Horse marketed its books under The Blood-Horse banner.

Wyn Morris, New Product Manager for ECLIPSE PRESS commented, “The Blood-Horse enjoys tremendous name and brand equity within the Thoroughbred community, but we felt ECLIPSE PRESS would ultimately be more widely recognizable and memorable to mainstream consumers as we continue to expand our offering into more mainstream bookstores.” Morris continued, “True enthusiasts will appreciate the historical reference to the great sire “Eclipse,” and we feel novices will be attracted to the logo depicting a 15th Century Italian statue–and the alliterative nature of the name. In addition, ECLIPSE PRESS has the ring of a brand that has been around forever–an immeasurable asset.”

“The adoption of ECLIPSE PRESS as the name of our book publishing division coincides with a new era,” said editor Jacqueline Duke, “and underscores our commitment to bringing readers the most comprehensive library available of equine books.”

The first title from ECLIPSE PRESS, Man o’ War by Edward L. Bowen (Volume 1 in the new Thoroughbred Legends series) will be released in late March, 2000. Numerous other titles will follow in 2000 and in the future