Registration Deadline for Time to Ride Challenge Approaches

The registration deadline for hosts interested in participating is May 26.
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Horse industry professionals have less than a week remaining to sign up for the Time to Ride Challenge, a grassroots competition to grow the horse industry by making horses more accessible to families nationwide.

The registration deadline for stables, clubs, and businesses interested in competing for $100,000 in cash and prizes while gaining new clients and reinvigorating the horse industry is May 26.

In 2014, the American Horse Council’s Marketing Alliance launched the Time to Ride “100 Day Horse Challenge,” which provided over 25,000 “newcomers” with a fun, first-time horse experience. The 2015 challenge promises added cash prizes, with payouts to 10 places in three divisions, and hopes to double that number this year. Over 775 hosts have signed up since March 1st.

“The Marketing Alliance is excited and hopeful about Time to Ride’s potential to introduce thousands of new people to horses this year,” stated Patti Colbert, Time to Ride’s marketing manager. “We’re building a community of hosts who are committed to providing fun, beginner-friendly horse experiences across the country, and welcoming the next generation of horse riders and owners to our industry

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