New Kentucky Horse Tourism Group Formed

The group aims to become a booking outlet for tours of Kentucky farms, equine vet clinics, and equine attractions.
Share
Favorite
Close

No account yet? Register

ADVERTISEMENT

A highly successful marketing campaign promoting Kentucky’s bourbon distillers has inspired the leaders of the state’s Thoroughbred industry.

In 1999 the Kentucky Distillers Association formed the Kentucky Bourbon Trail tour, to give visitors a behind-the-scenes look at the art and science behind creating bourbon and to share colorful stories of the spirit’s rich history.

Seeing the tremendous enthusiasm built around a process that is, in its essence, fermenting grain, local Thoroughbred farm owners realized they have a tremendous opportunity to tell a more-engaging story—not just in Kentucky, but nationwide.

"You have an almost 100% strike-rate in converting fans when people come out to the farms," said Price H. Bell Jr., who works alongside his father, Headley Bell, at Nicoma Bloodstock and Mill Ridge Farm. "When they see the horsemanship and learn how the foals are raised and how we help the horses to be competitive, that’s the story of the farm. Once they’ve had that experience, they’ve made a connection you aren’t going to make at the track

Create a free account with TheHorse.com to view this content.

TheHorse.com is home to thousands of free articles about horse health care. In order to access some of our exclusive free content, you must be signed into TheHorse.com.

Start your free account today!

Already have an account?
and continue reading.

Share

Written by:

Eric Mitchell is a Editorial Director and Editor-in-Chief The Blood-Horse magazine.

Related Articles

Stay on top of the most recent Horse Health news with

FREE weekly newsletters from TheHorse.com

Sponsored Content

Weekly Poll

sponsored by:

Where do you primarily feed your horse?
315 votes · 315 answers

Readers’ Most Popular

Sign In

Don’t have an account? Register for a FREE account here.

Need to update your account?

You need to be logged in to fill out this form

Create a free account with TheHorse.com!