Hay Banks in the Running for Refreshment

Although water is the logical choice for a horse on a hot day, many horse rescue organizations are turning to Pepsi for refreshment this summer. Instead of quenching thirst, however, this time Pepsi is helping to quench the sting of the current economy. Besides being the official beverage supplier for the 2010 Alltech FEI World Equestrian Games, Pepsi-Cola may soon be involved with the horse indus
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Nothing refreshes better on a hot summer day than a long, cool drink of water. Although water is the logical choice for horses, many horse rescue organizations are turning to Pepsi. However, rather than thirst, Pepsi is helping quench the sting of the current economy with it's Refresh Project.

Besides being the official beverage supplier for the 2010 Alltech FEI World Equestrian Games, Pepsi-Cola may soon be involved with the horse industry another way: as a philanthropist. This year, Pepsi is giving away up to $1.3 million in grants each month to 32 groups or individuals whose ideas on helping others receive the most votes. The Pepsi Refresh Project is open to all U.S. citizens over 13 years of age with an idea that will positively impact an American community within a year's time.

Pepsi's monthly limit of 1,000 grant applications is often reached long before the 15-day application period expires. This hurdle required some speedy registration skills on the part of Paula Carver, president and founder of a Florida-based group, Helpers, Organizing, Rescue, Service, Education Inc. (HORSE).

Carver said it took more than two months to secure a spot the contest. "I had to stay up until midnight and try to click the idea in," she said. "At 12:04 it said, 'We're sorry, we already have 1,000 ideas. You’ll have to try again next month

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Courtney LeMay was editorial intern for The Horse for the summer of 2010. She attends Asbury Univeristy, planning to graduate in 2013 with a double major in Journalism and Media Communications. She is currently the senior staff features writer for her school paper, the Asbury Collegian, as well as a member of the swim team.

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