We offer you a single solution for reaching key buyers in the horse industry.

The Blood-Horse Source and The Horse Source.

Giving buyers around the world 24 hour information on your business
anytime they are making purchasing decisions.

...One advertising buy can reach two different and appealing audiences, The Blood-Horse Source consumers and The Horse Source consumers. This cost-efficient advertising package offers you the proven track record of our printed publications while also delivering the power and convenience of the Internet. ...Now you can reach savvy consumers who are specifically searching for equine-related goods and services. Both The Blood-Horse Source and The Horse Source offer consumers key contact information right at their fingertips, right at the moment they are ready to make a purchase.

 The Blood-Horse Audience

General:

  • Avg. Age: 52.8 years
  • Gender: 67.7% male
  • Avg. Household Income: $267,300
  • Avg. Household Net Worth: $2.1 million

Primary Involvement:

  • 65.9% Owner
  • 46.0% Breeder
  • 4.4% Trainer
  • 12.9% Farm Manager

Horse Ownership:

  • 65.9% Own Thoroughbred breeding or racing stock
  • Avg. number of horses owned: 13.1
  • Total average Value: $679,500

Types of Thoroughbreds Owned:

  • 83.4% Own Horses in Training
  • 72.9% Own Broodmares
  • 58.5% Own Yearlings
  • 51.3% Own Weanlings
  • 21.3% Own Stallions
  • 47% Own, Manage or Lease a Thoroughbred farm

Remarkable Purchasing Power:

  • Subscribers to The Blood-Horse spend over $1.56 Billion annually on equine products and services!
 

 The Horse Audience

General:

  • Avg. Age: 42.7
  • Gender: 78.8% female
  • Avg. household income: $117,140
  • Avg. household net worth: $556,794

Primary involvement:

  • 87.6% Horse owner
  • 65.1% Pleasure/Trail Rider
  • 39.7% Breeder
  • 25.7% Barn/Farm Manager

Horse Ownership:

  • Average number of horses owned: 7.1
  • Total Average Value: $55,804

Equestrian discipline:

  • 53.1% English
  • 53.3% Western

Remarkable Purchasing Power:

  • 93.6% are directly involved in initiating, recommending, ordering, or approving the purchase of equine products and services.
  • Subscribers to The Horse spend over one-half billion dollars annually for goods/services!
With only a 9% overlap in circulation, your advertising will be seen by two nearly unique audiences when your print ad appears in both The Blood-Horse Source and The Horse Source.

Combining our online readers with our print readers gives you the largest possible segment of a multi-billion dollar market.

The Blood-Horse Source Online and The Horse Source Online offer you ONLINE CATEGORY SPONSORSHIPS, live links, PRIORITY PLACEMENT, and LIVE HYPERLINKS at very reasonable rates.

 
Source Rates
Category Sponsorships
Non-Print Advertisers Print Advertisers
$1,500 �$1,000
Combo Package (THe Blood-Horse source and The Horse Source)
  Regular Rate Combo Package Rate
Feature in Printed Blood-Horse Source $200 $190
Feature in Printed Horse Source $200 $190
Hyperlinks in both Online Directories $100 $50
Total Cost $500 $430
Hyperlinks in Online Sources Only
  Blood-Horse Source Online The Horse Source Online Both Online Sources
  $125 $125 $200
 
 
Contact your sales representative for combination pricing on display ads and other
advertising options! Advertising in both print and online audiences saves you more!
 
 

THE BLOOD-HORSE SOURCE

ANNE BURTON
800-866-2361 ext. 6744 or 859-276-6744
E-mail: aburton@bloodhorse.com

THE HORSE SOURCE

MICHELLE ADAWAY
800-866-2361 ext. 6701 or 859-276-6701
E-mail: madaway@thehorse.com



CALL TOLL FREE: 1 (800) 866-2361  •  www.bloodhorse.com/source  •  www.TheHorse.com/source