We offer you a single solution for reaching key buyers in the horse industry.
The Blood-Horse Source and The Horse Source.
Giving buyers around the world 24 hour information
on your business
anytime
they are making purchasing decisions.
...One advertising buy can reach two different and appealing audiences, The
Blood-Horse Source consumers and The Horse Source consumers.
This cost-efficient advertising package offers you the proven track record
of our printed publications while also delivering the power and convenience
of the Internet.
...Now you can reach savvy consumers who are specifically searching for
equine-related goods and services. Both The Blood-Horse Source and The
Horse Source offer consumers key contact information right at their
fingertips, right at the moment they are ready to make a purchase.The Blood-Horse Audience
General:
- Avg. Age: 52.8 years
- Gender: 67.7% male
- Avg. Household Income: $267,300
- Avg. Household Net Worth: $2.1 million
Primary Involvement:
- 65.9% Owner
- 46.0% Breeder
- 4.4% Trainer
- 12.9% Farm Manager
Horse Ownership:
- 65.9% Own Thoroughbred breeding or racing stock
- Avg. number of horses owned: 13.1
- Total average Value: $679,500
Types of Thoroughbreds Owned:
- 83.4% Own Horses in Training
- 72.9% Own Broodmares
- 58.5% Own Yearlings
- 51.3% Own Weanlings
- 21.3% Own Stallions
- 47% Own, Manage or Lease a Thoroughbred farm
Remarkable Purchasing Power:
- Subscribers to The Blood-Horse spend over $1.56 Billion annually on equine products and services!
The Horse Audience
General:
- Avg. Age: 42.7
- Gender: 78.8% female
- Avg. household income: $117,140
- Avg. household net worth: $556,794
Primary involvement:
- 87.6% Horse owner
- 65.1% Pleasure/Trail Rider
- 39.7% Breeder
- 25.7% Barn/Farm Manager
Horse Ownership:
- Average number of horses owned: 7.1
- Total Average Value: $55,804
Equestrian discipline:
- 53.1% English
- 53.3% Western
Remarkable Purchasing Power:
- 93.6% are directly involved in initiating, recommending, ordering, or approving the purchase of equine products and services.
- Subscribers to The Horse spend over one-half billion dollars annually for goods/services!
| With only a 9% overlap in circulation, your advertising will be seen by two nearly unique audiences when your print ad appears in both The Blood-Horse Source and The Horse Source. |
