2013 International Helmet Awareness Day Scheduled

Riders4Helmets.com has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2013 on June 22, 2013. Building on the success of International Helmet Awareness Day 2012, participating retailers all over the world will be offering discounts on helmets to equestrians on this day.

"We are absolutely delighted at the growth of the event since it was first held as a U.S.-based national event in 2010," said Lyndsey White of Riders4Helmets. "To be in our third year of hosting and organizing the event on an international level is truly a testament to the support of the helmet manufacturers, retailers, and equestrians around the globe who continue to realize the importance of ongoing safety education. Carmen ter Rahe has joined the riders4helmets team this year to assist with growing International Helmet Awareness Day even further as our ambassador in Australia."

The Riders4Helmets campaign was founded in 2010 as a direct result of American Olympic dressage rider Courtney King-Dye's accident—during which a young horse she was schooling fell, leaving King-Dye (who was not wearing a helmet) with severe head injuries—with the aim of educating equestrians on the benefits of wearing a properly fitting, secured, and certified helmet.

"In 2012, International Helmet Awareness Day received support from 10 helmet manufacturers and 600 retailers in 4 countries," said King-Dye. "Whether you are a helmet manufacturer, retailer, or equestrian, I hope that you will lend your full support to this important event in 2013."

International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special discount, more importantly it is an opportunity for equestrians to be educated. Riders4Helmets will be live streaming “Get Educated” webinars via Riders4Helmets.com on June 22, in which equestrians will be able to ask a variety of speakers real-time questions. The webinars will feature authorities, including leading equestrians and Olympians, in fields such as:

  • Traumatic brain injury and concussion;
  • Psychology (why equestrians choose not to wear a helmet);
  • Neuro physiotherapy;
  • Helmet manufacturers;
  • Traumatic brain injury survivors; and
  • Helmet testing agencies.

Riders4Helmets will announce the confirmed line-up of participants at prior to June 22. The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom have already made plans to offer educational events in their stores on June 22.

Helmet brands that have committed involvement in International Helmet Awareness Day 2013 to date include Samshield, Champion, Gatehouse, Uvex, Charles Owen, GPA, Antares-Sellier, Tipperary Equestrian, LAS (Leslie Sutcliffe), One K, Ovation, KEP Italia, Troxel and Aegis (Devon-Aire). Additional helmet brands are expected to announce their participation soon.

"We are grateful to the helmet manufacturers for their continued support of this important event," said Chad Mendell of Riders4Helmets. "The Riders4Helmets campaign has continued to grow on a global level, as we hope will International Helmet Awareness Day."

Added White, “You can participate and show your support just by wearing a helmet on June 22, no matter whether you are trail riding, showing, or competing."

Retailers and equestrians seeking additional information can visit www.riders4helmets.com.

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