Rolex Partners with Alltech FEI World Equestrian Games 2014

Rolex has become an official partner of the Alltech Fédération Equestre Internationale (FEI) World Equestrian Games 2014, taking place in Normandy, France. The agreement was signed today (Dec. 13) in Geneva, Switzerland.

The Swiss luxury watch maker has been involved in equestrian sport since 1957 and is a major force behind many of the sport's finest events and riders. The brand's association with the FEI World Equestrian Games dates back to 2002 and Rolex was the official sponsor of last year's Alltech FEI World Equestrian Games in Lexington, Ky.

Ingmar De Vos, FEI secretary general, welcomed the news of the Rolex partnership with Normandy 2014.

"The FEI is delighted that Rolex, one of the world's best brands and a dedicated partner to equestrian sport, has renewed its cooperation with the FEI's flagship event, the FEI World Equestrian Games," he said. "Rolex's loyalty to our sport is exceptional and we are looking forward to the Games in Normandy, which are expected to stage absolutely top-class sport in an area renowned for its connection with the horse."

"We are honored to welcome Rolex as our partner for the Alltech FEI World Equestrian Games in 2014," said Fabien Grobon, director general of the 2014 Games. "Rolex's support of the Games further reinforces the image of the Games as an event that brings together the world's best equestrian athletes whose commitment has taken them to the very top of the sport."

The Alltech FEI World Equestrian Games 2014 will take place from Aug. 24 to Sept. 7, 2014. The competition venues will be the historic city of Caen, capital of the Basse-Normandie region; Haras du Pin, home to many prestigious three-day eventing competitions; and the UNESCO World Heritage Site Mont-Saint-Michel.

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