Commentary: World Equestrian Games is Just The Beginning

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The eyes of the international horse community will be on Kentucky in a few months, watching and awaiting the results of the 2010 Alltech FEI World Equestrian Games (WEG). On one day, for example, NBC reportedly plans to broadcast live from the Ryder Cup golf tournament in Wales, then switch to live coverage of the Games. The potential worldwide audience could reach 500 million.

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