John Deere Named WEG 2010 Official Equipment Sponsor

Kentucky's First Lady Jane Beshear and the Kentucky Horse Park Executive Director John Nicholson rode into the indoor arena at the Park in a John Deere Gator XUV to open the press conference to announce John Deere as the official equipment supplier of the 2010 Alltech FEI World Equestrian Games.

Despite the near-freezing temperatures, a large crowd turned out to hear about the sponsorship and take a test drive on the variety of John Deere tractors and gators available. Some of the equipment used during the Games will remain for use at the Kentucky Horse Park.

The Games will be held Sept. 25 to Oct. 10, 2010, in Lexington, Ky.

"Everything we've undertaken with this giant project was done with legacy in mind," said Nicholson, referring to the John Deere equipment that will remain at the park.

Beshear, an accomplished horsewoman who manages her own farm, said how happy she was the John Deere has become an official WEG sponsor, and that "the familiar green of John Deere will be seen at the Games with some left for the park. (This equipment) will ensure the park will be well-maintained, from rings to the pastures.

Sponsorship announcement

Dennis Stewart, Jane Beshear, and John Nicholson announced the John Deere sponsorship of WEG Nov. 21.

"The World Equestrian Games is just the beginning for what we see as the future for the Kentucky Horse Park," she said.

Nearly $100,000 of John Deere equipment, from gators to tractors, will remain at the Kentucky Horse Park long-term.

Dennis Stewart, manager of John Deere's National Sales Ag Division, said, "On behalf of John Deere dealers throughout the world, it's exciting to partner with the World Equestrian Games.

"John Deere keeps the safety and welfare of horses in the forefront" when designing its equipment, he added. "With 171 years of heritage, we have a commitment to serving the global community, and we look forward to working with other sponsors in serving the world equestrian community."

Stewart mentioned later that a horse introduced John Deere's first piece of equipment ... a horse-drawn plow.

The John Deere sponsorship will be cash and in-kind (equipment). The total amount of the sponsorship was not released.

John Deere will support many pre-event elements, and the company will serve as the title sponsor of the reining competition during the 2010 Games.

John Deere is the newest corporate sponsor of the 2010 Games. The organizers previously announced sponsorship agreements with Alltech, Rolex, Ariat, and Rood & Riddle Equine Hospital. Tom Riddle, DVM, a founding partner of Rood & Riddle Equine Hospital in Lexington, Ky., was in the audience for the announcement.

The 2010 Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI) and are held every four years. The Games have never before been held outside of Europe, nor have all eight disciplines previously been held together at a single site--both firsts that will be achieved at the Kentucky Horse Park. The 2010 Games are expected to have a statewide economic impact of $150 million. It is anticipated that more than 600,000 spectators will attend the 16-day competition.

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About the Author

Kimberly S. Brown

Kimberly S. Brown was the Publisher/Editor of The Horse: Your Guide To Equine Health Care from June 2008 to March 2010, and she served in various positions at Blood-Horse Publications since 1980.

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