Rolex Coverage Available Via Webcast

Equestrian sports fans will be able to watch the 2008 Rolex Kentucky Three-Day Event, presented by Farnam, live as it happens via an exclusive pay-per-view Webcast.

This year's Rolex Kentucky CCI****, a U.S. Equestrian Federation (USEF) Selection Trial for Eventing, will be held once again at the Kentucky Horse Park in Lexington, Ky., April 24-27. Live Webcasts of all three phases be available via a link on the official Rolex Kentucky Three-Day Event Web site  for $12.99 for an all-access pass.

Equestrian Events, Inc., producer of the event, is presenting these live Webcasts in conjunction with PlayON! Sports and Carr-Hughes Productions.

"For those who can't make it to Rolex this year, this is the perfect opportunity to see the action live as it happens," said Jane Atkinson, event director and executive vice president of Equestrian Events, Inc. "We received an overwhelming response when we offered the live Webcasts for the first time last year, and we are thrilled to be able to deliver the same heart-pounding, nonstop action to Rolex's Eventing fans once again this year."

Carr-Hughes Productions, producer of the NBC and international telecasts of the Rolex Kentucky Three-Day Event, will generate the programming for the Webcasts. Kerry Millikin, the 1996 Olympic individual Bronze Medalist in Eventing and winner of the Rolex Kentucky Three-Day Event in 1987, will serve as the analyst for the Webcasts. PlayON! Sports, a division of Turner Broadcasting, will facilitate the distribution of this exclusive Webcast.

The Rolex Kentucky Webcast page will go live on Tuesday, April 22, 2008. Once the page is live, viewers will be able to sign up for their all-access pass. Viewers will want to make note of their password, as they will need it each time they sign in. PlayON! Sports only accepts Visa, MasterCard, American Express, and Discover credit cards with a United States or Canada-based billing address.

For more information on the live Webcasts of the 2008 Rolex Kentucky Three-Day Event, visit the Rolex Kentucky Web site at

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