More Incentive Money Offered for Riders in Rolex Kentucky Three-Day Event

The Rolex Kentucky Three-Day Event, presented by Farnam, just got a little more exciting. With an additional $50,000 in prize money on the line, this year's event is sure to again draw many of the world's best horses and riders, as well as enthusiastic crowds of spectators, when it returns to the Kentucky Horse Park, April 24-27.

Equestrian Events, Inc. (EEI), organizer of the Rolex Kentucky Three-Day Event, is now offering a total of $250,000 in prize money for the Four Star event, one of the world's most prestigious, action-packed equestrian competitions. This marks an increase of 25% over last year.

As dictated by the Fédération Equestre Internationale (FEI), the international governing body of equestrian sport, the owner of the winning horse will now receive $80,000 in prize money, and there will also be increases in prize money for those horses finishing second through twentieth.

In addition, all riders who start the Cross-Country portion of the Event will receive a $500 traveling allowance to help offset the cost of traveling to Kentucky and stabling their horses.

"The Board of Directors of Equestrian Events, Inc. recognizes that whenever possible it is necessary to increase prize money in order to reward the excellence that horses and riders placing at Rolex Kentucky demonstrate," said Jane Atkinson, EEI Executive Vice President and Rolex Kentucky Event Director. "Even though revenue is not getting any easier to come by and expenses continue to increase annually, the EEI Board made an increase in prize money a priority in developing its 2007-2008 fiscal year budget."

Equestrian Events, Inc. maintains a Prize Money Endowment Fund that, when it reaches its goal, will be utilized to increase prize money. Donations to the Endowment Fund are tax-deductible as a charitable contribution, and EEI contributes annually to the fund.

"I have faith that with help from fans of both the sport of Eventing and the Rolex Kentucky Three-Day Event presented by Farnam, we will one day reach our goal of having an endowment of at least one million dollars," said Atkinson. "While we may not reach the million dollar mark in my tenure as Event Director, and perhaps not even in my lifetime, I have complete confidence that it will be achieved someday."

For more information, or to purchase tickets to the 2008 Rolex Kentucky Three-Day Event, presented by Farnam, please visit the Rolex Kentucky website at, complete the ticket order form and return via mail or fax to Equestrian Events, Inc. or call 859/254-8123. Donations to the EEI Prize Money Endowment may be made directly to EEI, P.O. Box 12110, Lexington, KY 40580-2110, with checks made out to Equestrian Events, Inc.

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