Changes in Store for 2007 Rolex Event

The Rolex Kentucky Three-Day Event, one of the world's most prestigious, action-packed equestrian events, is set to return to the Kentucky Horse Park in Lexington, Ky., April 26-29. With its return come changes to the trade fair location and more grandstand seating.

The biggest change in 2007 is that the trade fair will be moving to the Kentucky Horse Park's Frederick L. Van Lennep covered arena. Booths will be located on the arena floor and on the arena concourse, as well as on the outdoor pad that runs parallel to the east side of the arena.

Demonstrations, exhibitions and the enormously popular and exciting Prince Philip Cup of the U.S. Pony Clubs will now be held on the Walnut Ring, previously the site of the large trade fair tent.

"We think the move of the Trade Fair to an indoor setting is going to be a major plus for both Trade Fair merchants and Event attendees, who along with a love of the sport are enthusiastic shoppers," said Event Director Jane Atkinson.

The food court will remain in its present location and a 13' x 17' large screen television will be placed on the south side of the 80' eating tent so that spectators can watch the action from under cover if the weather isn't conducive to eating picnic-style under the trees or sitting in the uncovered grandstands. A number of food vendors will be relocated to just outside and inside the covered arena so that whenever hunger pangs arise, tasty morsels will be close at hand.

The "sponsor row" that was previously located on the east side of Forego Lane behind the stadium grandstands, will now move across the road. The entire grass area to the south of the Walnut Ring will be able to accommodate these and additional sponsors to create a thriving "Sponsor Village," with corporate sponsor tents and displays dotting the landscape.

The changes essentially enlarge the area of the Event Complex, and large trams used at the Kentucky State Fair in Louisville will be available to supply transport to and from parking lots and along Marks Lane, Nina Bonnie Boulevard and Forego Lane to the covered arena, sponsor village, and back.

Also beginning in 2007, a new disabled seating area will be available on the floor of the Johnson Arena just below the Lake Grandstand. This new seating area will be defined by a fence surrounding it and will have a floor for easy wheelchair movement. In addition, the first row of the Lake Grandstand, accessed via a ramp, offers wheelchair viewing locations with bench seating for an accompanying person. These two areas are being designated as and reserved for disabled seating (purchase of seating required) but the first rows of the South and East Grandstands are not elevated, so climbing of steps is not required.

All grandstand seating for the dressage portion of the event on Thursday, April 26, and Friday, April 27, and Sunday, April 29, for the jumping test in the Sheila C. Johnson Arena will be reserved seating in 2007. There will be no open (free) seating or standing areas.

Last year's Rolex Kentucky attracted a record 90,748 people early ticket sales indicate another record year in 2007.

The only Four Star Event in the Western Hemisphere, the Rolex Kentucky Three-Day Event is the premier competition for the top horses and riders in Eventing. Past winners include United States Olympic Medalists David and Karen O'Connor and Kim Severson; New Zealand's Blyth Tait and Nick Larkin, Pippa Funnell of Great Britain and Andrew Hoy of Australia.

For more information or to purchase tickets to the 2007 Rolex Kentucky Three-Day Event, presented by Farnam, please visit the Rolex Kentucky website at  

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