Alltech FEI World Equestrian Games 2010 Becomes Official Name

In an effort to adapt to the reality of the modern sporting scene, the International Equestrian Federation (FEI) had taken the decision to change the name of the FEI World Equestrian Games to FEI Games in view of the event's next edition in 2010. The objectives behind the new brand were to clarify the ownership of the competition and to enhance its marketability by creating a clear and strong

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