Alltech Announces $10 Million Title Sponsorship for 2010 WEG

Alltech, a Kentucky-based biotechnology company, announced its title sponsorship yesterday (June 19)for the 2010 FEI games to be held at the Kentucky Horse Park in Lexington. This marks the first time in FEI history that the World Equestrian Games, now called the Alltech FEI Games Kentucky 2010, will have a title sponsor.

"Dr. Pierce Lyons and the Alltech company have agreed and committed to being the title sponsor for these games, and that title sponsorship is to the tune of $10 million," Kentucky Gov. Ernie Fletcher announced at a press conference at the company's headquarters in Nicholasville, Ky.

Cathy Wieschhoff performed a dressage demonstration on Bandito at Alltech's headquarters following the title sponsorship announcement.

Chad Mendell

Fletcher said, "We are not just representing Kentucky with these games. These are the World Equestrian Games. We are representing the entire United States of America, too, as the first country to host these games outside of Europe. To have that honor here, to be able to present and make this announcement for $10 million is absolutely extraordinary."

The games' budget is expected to be $50 million to $70 million, said Jack Kelly, the chief executive officer of the World Games 2010 Foundation. Other less sizeable sponsorship deals are expected.

Alltech's founder and president, Pearse Lyons,  PhD, DSc., handed Fletcher a check for $10 million to mark his commitment to the games.

Fletcher announced earlier this month that for the first time, the Games will include para-equestrian events, which include driving and dressage events for riders and drivers with disabilities. He said, "This is the first time that they will be able to compete not in a game set aside just for them, but as a part of the entire competition." For more information on para-equestrian competitions go to

HRH Princess Haya Bint Al Hussein of Jordan, FEI's president, addressed the crowd via tapped video, "For the first time in FEI's history, the World Equestrian Games is being branded. We all know the value of branding, and today there is no strong product without strong branding."

Lyons said, "I can tell you from Alltech's point of view, they [the Games] will be a resounding financial success because they will give us an opportunity and a platform to upon which to launch a whole range of new products."

John Nicholson, executive director of the KHP, addressed the park's current progress on a new $36.5-million indoor facility being built for the Games. The project is in its final planning stages, and Nicholson expected to be "turning dirt" for the new facility by the end of 2006. The facility's expected completion date is summer 2008.

To view the press conference in its entirety go to

About the Author

Chad Mendell

Chad Mendell is the former Managing Editor for .

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