Farnam Horse Products, which furnished period props for the upcoming movie Seabiscuit, has teamed up with Universal Pictures for a major cross-promotional campaign supported by national and regional advertising. To help the film’s set dressers create a realistic tack room from the 1930s for the film, Farnam Horse Products supplied products. Now Farnam is offering horse owners a chance to get Seabiscuit apparel as part of a consumer promotion being featured at close to 4,000 mass and specialty retail stores nationwide.

Customers who buy two doses of Ivercare (ivermectin), Farnam’s broad-spectrum ivermectin paste, will receive an embroidered Seabiscuit baseball cap or t-shirt, or they can get a $1 instant rebate per dose of IverCare purchased. Both offers are available from participating dealers while supplies last.

From Universal Pictures, DreamWorks Pictures, and Spyglass Entertainment, Seabiscuit, an American epic of triumph and perseverance set during the Great Depression, is based on the best-selling book that was one of the most popular and widely read non-fiction books of recent years. It is the story of three men–a jockey (Tobey Maguire), a trainer (Chris Cooper), and a businessman (Jeff Bridges)–and the down-and-out racehorse that took them and the entire nation on the ride of a lifetime.

“We’re proud to have our IverCare brand associated with this film,” says Paul Loomans, marketing manager at Farnam Horse Products. “It’s a great story of how people can bring out the best in their horses, that within every horse lies the heart of a champion