Farnam Teams with Universal Pictures

Farnam Horse Products, which furnished period props for the upcoming movie Seabiscuit, has teamed up with Universal Pictures for a major cross-promotional campaign supported by national and regional advertising. To help the film's set dressers create a realistic tack room from the 1930s for the film, Farnam Horse Products supplied products. Now Farnam is offering horse owners a chance to get Seabiscuit apparel as part of a consumer promotion being featured at close to 4,000 mass and specialty retail stores nationwide.

Customers who buy two doses of Ivercare (ivermectin), Farnam's broad-spectrum ivermectin paste, will receive an embroidered Seabiscuit baseball cap or t-shirt, or they can get a $1 instant rebate per dose of IverCare purchased. Both offers are available from participating dealers while supplies last.

From Universal Pictures, DreamWorks Pictures, and Spyglass Entertainment, Seabiscuit, an American epic of triumph and perseverance set during the Great Depression, is based on the best-selling book that was one of the most popular and widely read non-fiction books of recent years. It is the story of three men--a jockey (Tobey Maguire), a trainer (Chris Cooper), and a businessman (Jeff Bridges)--and the down-and-out racehorse that took them and the entire nation on the ride of a lifetime.

"We're proud to have our IverCare brand associated with this film," says Paul Loomans, marketing manager at Farnam Horse Products. "It's a great story of how people can bring out the best in their horses, that within every horse lies the heart of a champion."

Seabiscuit opens in theaters nationwide July 25 and is based on the book by Laura Hillenbrand. The screenplay was written by Gary Ross who also directed and produced the film. Along with Ross, the producers include Kathleen Kennedy, Frank Marshall, and Jane Sindell; and executive producers are Gary Barber, Roger Birnbaum, Tobey Maguire, Allison Thomas, and Robin Bissell.

IverCare is an ivermectin paste that provides broad-spectrum control of worms and bots in a single dose and is safe to use on horses of all ages, including foals. With the IverCare Sure-Grip syringe, deworming is an easier and more precise process--for horse and owner.

For information on Farnam dewormers or other horse products, in the United States call toll free at 800/234-2269, 602/285-1660, or visit www.ivercare.com or www.farnamhorse.com. Founded in 1946, Farnam Companies, Inc., is a privately held company and a leader in the animal health products industry.

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