$1 Million Incentive Will Benefit Buyers Of PMU Horses

The NAERIC Incentive Program, a concept designed to revolutionize the marketing of pregnant mares' urine (PMU) ranch-bred horses, was announced March 30, 1998, at the 1998 Royal Manitoba Winter Fair. The program, designed by the North American Equine Ranching Information Council (NAERIC), matches dollar for dollar, up t o $1 million, monies that have been awarded to PMU

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