NBC Provides Tools to Help Viewers Navigate 24-Hour-a-Day Athens Olympic Coverage
From Interactive Listings on NBCOlympics.com to On-Screen Cross Promotion, Viewers Have a Roadmap to the Athens Games on the Networks of NBC
<TABLE borderColor=#cc0000 cellSpacing=0 cellPadding=4 width=185 align=rightFrom Interactive Listings on NBCOlympics.com to On-Screen Cross Promotion, Viewers Have a Roadmap to the Athens Games on the Networks of NBC
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NBC’s Promotional Partners Include TV Guide Channel, AT&T Wireless, Zap2it.com & Dish Network
ATHENS, Greece – Aug. 5, 2004 – NBC is making it easy for Athens Olympics viewers to navigate its unprecedented 1,210 hours of coverage, which spans seven networks and for the first time ever in the U.S. includes some coverage of all 28 Summer Olympic sports.
“For years our research has indicated an appetite exists for coverage of more sports in the Olympics,” said Dick Ebersol, Chairman, NBC Universal Sports & Olympics. “Having listened to the viewers, we now want to make it easy for them to find their favorite sports
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