"On Call" for NBC Coverage of Breeder's Cup

Dr. Larry Bramlage, Lexington, Kentucky, and C. Wayne McIlwraith, Fort Collins, Colorado, will be the "On Call" veterinarians standing by to assist NBC Sports' broadcast team during the November 7 Breeders' Cup Championship Day races at Churchill Downs, Louisville, Kentucky. American Association of Equine Practitioners (AAEP) developed "On Call" as an innovative service to assist the media with providing accurate veterinary information to viewers.

Recognized in 1996 with a Silver Anvil Award of Excellence by the Public Relations Society of America, the program was initiated by AAEP to respond to crisis situations and reply to questions from the media regarding equine health care issues. Drs. Bramlage and McIlwraith are world-renowned orthopedic surgeons. Dr. Bramlage practices at Rood & Riddle Equine Hospital and is an adjunct professor at Ohio State University. Dr. McIlwraith, recently named the 1999 Vice President of AAEP, is Director of Equine Sciences and Professor of Surgery at Colorado State University.

"On Call," funded in part by Oak Tree Racing Association of Arcadia, California, is a method of providing accurate information to the media as it relates to issues concerning veterinary medicine. Since the program's inception at the 1991 Kentucky Derby, "On Call" has provided service to more than 60 events a year, including most televised Thoroughbred, Quarter Horse, and harness races in the United States, as well as a number of prestigious equestrian events.

"On Call" veterinarians, who have donated over 4,000 hours of service since 1991, make themselves available to the media and answer questions during busy events. This allows the veterinary staff of an event to attend to the most important task—caring for the horse.

The American Association of Equine Practitioners, headquartered in Lexington, Kentucky, was founded in 1954 as a non-profit organization dedicated to the health and welfare of the horse. Currently, AAEP reaches more than 5 million horse owners through its 6,500 members worldwide and is actively involved in ethics issues, practice management, research and continuing education in the equine veterinary profession and horse industry. For more information or to reach AAEP, check out AAEP Online at http://www.aaep.org.

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