The North American Riding for the Handicapped Association (NARHA) is pleased to announce that it is one of three equine related charities selected to receive approximately 30 spots of national television time. The generous donation of the television spots, made possible by the Bessemer Trust Company, N.A., represents a portion of the foundation’s recently announced sponsorship of the Breeder’s Cup World Thoroughbred Championships.

Beneficiaries of this portion of Bessemer’s television time will be NARHA, the Grayson-Jockey Club Research Foundation, and the Thoroughbred Retirement Foundation. The television spots will appear on CBS, ESPN, and ESPN 2 between now and October 2001.

“The North American Riding for the Handicapped Association is grateful that Bessemer Trust recognizes the work we accomplish and is helping present our message to a national television audience,” said Bill Scebbi, NARHA’s executive director. “In its 32-year history, NARHA has helped individuals with disabilities discover the challenge and joy of interacting with our noble friend, the horse.” NARHA reverses the theme of people helping horses. At NARHA, horses help people, providing therapy, sport and recreation for individuals with Multiple Sclerosis, Downs Syndrome, Traumatic Brain Injury and many other physical, cognitive and psychological disabilities.

“We are pleased to be connected with horse enthusiasts during the Breeder’s Cup Races,” said Scebbi. “We hope supporters of the equine community will recognize the good work done by NARHA and how horses contribute to the quality of life for people with varying ability levels.” Members of the Phipps family, which remains prominent in Thoroughbred racing and breeding, founded the Bessemer Trust Company 94 years ago. “Bessemer Trust is pleased to extend an opportunity for these important charities to explain their services to the public,” said Frank E. Helson, president and chief executive officer of Bessemer. “No one loves animals more that horse owners, and we hope those who see these public service announcements will give their financial support to the organizations whose sole purpose is helping the horse. Likewise, support for the handicapped riding effort represents a unique way to capitalize on the timeless bond between horse and mankind