Major Public Relations Agency Hired To Develop 5-Year

BSMG, the public relations division of Bozell International, the agency that developed the successful "Milk Moustache" campaign, has been hired by the Horse Industry Alliance to develop a 5-year Marketing Plan that has an objective of raising $15 million+ over the next three to five years. The purpose of the funding is to support a multi-part marketing and communications plan designed to

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