Blood-Horse Launches ECLIPSE PRESS

The Blood-Horse, Inc., an international publishing house for top Thoroughbred and general equine magazines, books, videos, CD-Roms and annual references, announces "ECLIPSE PRESS" as its new book publishing division. Previously, Blood-Horse marketed its books under The Blood-Horse banner.

Wyn Morris, New Product Manager for ECLIPSE PRESS commented, "The Blood-Horse enjoys tremendous name and brand equity within the Thoroughbred community, but we felt ECLIPSE PRESS would ultimately be more widely recognizable and memorable to mainstream consumers as we continue to expand our offering into more mainstream bookstores." Morris continued, "True enthusiasts will appreciate the historical reference to the great sire "Eclipse," and we feel novices will be attracted to the logo depicting a 15th Century Italian statue--and the alliterative nature of the name. In addition, ECLIPSE PRESS has the ring of a brand that has been around forever--an immeasurable asset."

"The adoption of ECLIPSE PRESS as the name of our book publishing division coincides with a new era," said editor Jacqueline Duke, "and underscores our commitment to bringing readers the most comprehensive library available of equine books."

The first title from ECLIPSE PRESS, Man o' War by Edward L. Bowen (Volume 1 in the new Thoroughbred Legends series) will be released in late March, 2000. Numerous other titles will follow in 2000 and in the future.

The Blood-Horse, Inc. publishes The Blood-Horse, the premier international Thoroughbred weekly magazine; The Horse, a monthly magazine devoted to equine health care; TBH MarketWatch, a twice-monthly newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup souvenir magazines; and Keeneland magazine. Blood-Horse also operates a family of leading industry web sites including The Blood-Horse Interactive (www.bloodhorse.com), The Horse Interactive (www.thehorse.com), and The HayNet (www.haynet.net.)

About the Author

Stephanie L. Church, Editor-in-Chief

Stephanie L. Church, Editor-in-Chief, received a B.A. in Journalism and Equestrian Studies from Averett College in Danville, Virginia. A Pony Club and 4-H graduate, her background is in eventing, and she is schooling her recently retired Thoroughbred racehorse, Happy, toward a career in that discipline. She also enjoys traveling, photography, cycling, and cooking in her free time.

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