Fifth Annual EQUITANA USA Hosts 53,234

EQUITANA USA, “The World's Fair of Equestrian Sports,” hosted 53,234 horse lovers from across the country and abroad at its fifth annual North American show June 15-18 in Louisville, Kentucky.

“This year's attendance represents an eight percent increase over 1999, which itself showed a 10 percent increase over the previous year,” said Lisa Kiser, Marketing Manager. “We're very pleased with the turnout, and with what many people said was our best show ever.”

Darel Cook, Show Director, was thrilled with the show's popularity. “We implemented some new features as a result of input from our visitors and the industry,” he said, “and it turned out very well. The concerts that we added to The Mane Event, the Educational Conference certificate program, the Marketing Luncheon with John Lyons, the breed incentive program, the Job Fair—these things made this year's show more interesting and well rounded than ever.”

Highlights of the show included a zebra liberty act touring on its way to the Ringling Brothers & Barnum & Bailey Circus; the Rare Breeds exhibit; the Budweiser Clydesdales; and daytime presentations by La Tierra Paso Finos, presenting sponsor of The Mane Event. The Mane Event included popular and exciting acts such as the Kamarov Cossack riders, Hollywood stuntmen, Foxfield Equestrian Team's saddle-less and bridle-less jumping drill team, and others. Concerts by America, Mark Wills and Tanya Tucker rounded out the evening on Thursday, Friday and Satur daynights, respectively.

The show floor included exhibits from as far away as China, offering products and services across the spectrum, from pharmaceuticals to fencing, tack to trailers, feed to fashion, art to alternative therapies. Presentations by Pat Parelli, John Lyons, Monty Roberts, Charles de Kunffy, Chris Irwin, Dr. Janet Edgette, Ray Morris, Julie Fershtman, Al Dunning, Susan Harris, GaWaNi PonyBoy, and others were very popular and well received. Ty Murray's Keynote Address, “Cross-Train Your Brain,” was very well attended, and his autograph sessions afterward at the exhibit thrilled visitors.

“Plans are already underway for an exciting show in 2001, with some surprises, great headliners, and returning favorites,” promises Special Events Manager Sara Seely.

An all-breeds, all-disciplines show, EQUITANA USA features hundreds of clinics, lectures, seminars, and demonstrations in 24 concurrent educational locations, plus special events and competitions each year. Every item imaginable for the horse, rider, breeder, owner, and horse lover is available on the vast trade floor, from favorites to imported and hard-to-find items.

For information on attending EQUITANA USA, call the visitor hotline at 888/HORSES-1 or visit the website at To receive a speaker application or an EQUITANA U application, call 972/906-6787. For information on becoming a commercial exhibitor, call 800/393-4913.

Look for more on Equitana in the September issue of The Horse.

About the Author

Stephanie L. Church, Editor-in-Chief

Stephanie L. Church, Editor-in-Chief, received a B.A. in Journalism and Equestrian Studies from Averett College in Danville, Virginia. A Pony Club and 4-H graduate, her background is in eventing, and she is schooling her recently retired Thoroughbred racehorse, Happy, toward a career in that discipline. She also enjoys traveling, photography, cycling, and cooking in her free time.

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