Farnam Acquires Sure Nutrition

Farnam Horse Products Group has announced that it has acquired Sure Nutrition horse products, expanding its current line of over-the-counter horse supplements. The Sure Nutrition line includes products such as Next Level Joint Fluid, Cough Free, Sure Flex and OTC, an electrolyte/vitamin supplement.

"Sure Nutrition is a specialized line of nutritional horse products, offering superior quality and strong brand loyalty among consumers," says Heather Hoff, marketing director for Farnam's Horse Products Group. "We are acquiring a strong brand following, and a fresh and focused approach to nutrition for the equine athlete."

The cornerstone of the product line is Next Level, a liquid combination of active ingredients for building and maintaining healthy joints and connective tissue

The latest innovation added to the product line is OTC, developed to replace a veterinarian's version of an electrolyte/vitamin jug. The single-dose paste is given after a race or stressful event, which begins replacing vital nutrients lost during competition and/or hot weather. OTC also may be administered prior to intense activity levels.

For more information about the Horse Product Group or other products offered by Farnam, call toll free at 800/234-2269 or go to www.farnam.com on the Internet. Founded in 1946, Farnam Companies, Inc., is a privately held company and a leader in the animal health products industry.

About the Author

Stephanie L. Church, Editor-in-Chief

Stephanie L. Church, Editor-in-Chief, received a B.A. in Journalism and Equestrian Studies from Averett College in Danville, Virginia. A Pony Club and 4-H graduate, her background is in eventing, and she is schooling her recently retired Thoroughbred racehorse, Happy, toward a career in that discipline. She also enjoys traveling, photography, cycling, and cooking in her free time.

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