Reader Demographics

TheHorse.com is the leading equine health care web site and your link to horse owners, veterinarians, and other equine caregivers. TheHorse.com is where consumers go when they are looking for answers to their equine health care questions.

Website Traffic Statistics

  • Monthly Pageviews: 915,000
  • Monthly Visitor:s 360,000
  • Monthly Unique Visitors: 218,000
  • Video Views: 40,000+
  • Average Session Length: 4:30 mins.
  • Average Pages Per Visit: 4.2

Online Audience Profile

  • Female: 87%; Male: 13%
  • Average age: 41.6 years
  • Average annual income: $70,636
  • 91% own horses
  • 43% have been involved with horses for more than 20 years
  • 42.4% spend 15 hours a week or more with their horses
  • 55% have horses worth more than $10,000
  • 53% have consulted their veterinarians about topics seen on TheHorse.com
  • 79% have recommended TheHorse.com to friends and family
  • 71% have purchased or researched books and/or videos online
  • 68% have purchased or researched tack, saddlery, and/or used equipment online
  • 61% have purchased or researched barn or farm supplies online
  • 59% have purchased or researched nutritional supplements online
  • 58% have purchased or researched over-the-counter horse health supplies online

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Blood-Horse Publications
Publishers since 1916

The Blood-Horse Publications family includes:
The Blood-Horse, The Horse, Stallion Register, and Exclusively Equine.

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3101 Beaumont Centre Circle  •  Lexington, KY 40513  •  800-866-2361