Online Rate Card (Net Rates)

Homepage Featured Placement*

AD Unit Size CPM Min Impressions* Sample
Floater
300 pixels x 250 pixels
$35
25,000
Leaderboard (Top)
728 pixels x 90 pixels
$18
10,000
Skyscraper
120 pixels x 600 pixels
$18
10,000

Sample

Vertical
120 pixels x 240 pixels
$15
10,000
Leaderboard (Bottom)
728 pixels x 90 pixels
$12
10,000
Sponsored Link
Client name/text link to website
$125 per month
N/A
Additional Online Options are available!
Contact Leslie Neilson for more information.

* Banner ad placements are run in rotation with multiple campaigns.

Run-of-site banner advertising**

AD Unit Size CPM Min Impressions* Sample
Interstitial
800 pixels x 600 pixels
$40
25,000
Floater
300 pixels x 250 pixels
$30
25,000
Leaderboard (Top)
728 pixels x 90 pixels
$15
25,000
Skyscraper
120 pixels x 600 pixels
$15
25,000
Vertical
120 pixels x 240 pixels
$12
25,000
In-page banner
468 pixels x 60 pixels
$12
25,000
Leaderboard (Bottom)
728 pixels x 90 pixels
$10
25,000
* Banner ad placements are run in rotation with multiple campaigns.
** Run of Site ad placements may or may not include featured ad placements. Run of Site placements will never appear on forum or blog pages.
Please verify the percentage of exposure of all media buys with your advertising sales representative.
Minimum ad impressions must be delivered within a 30-day period.
Run of Site Video
Ad Unit Size Per Month
Pre-Roll and Rectangle Banner
Max 10 sec./
300 pixels x 250 pixels
$550
Additional Online Options are available!
Contact Leslie Neilson for more information.

E-Mail Newsletters

Topic Frequency Rectangle
(300 x 250)
Horizontal Banner
(610 x 90)
2nd horizontal Banner
(610 x 90)

Horse Health

Weekly
$550
$350
$250
Welfare and Industry News
Weekly
$550
$350
$250
Nutrition
Weekly
$550
$350
$250
Lameness
Weekly
$550
$350
$250
Equinomics
Monthly
$250
$175
$125

Breeding

Monthly
$250
$175
$125
In-Depth
Bi-monthly
$1,375

Discounts are available for multiple week purchases or multiple ad placements in one or more newsletters.

Sponsorships

Product Description Price
Article Tools
Your logo on all Emailed Articles / Printed Articles
$350/month
Weekly Poll
Weekly Online Poll
$250/week
Fact Sheets
Two page downloadable basic information on a specific equine-related topic
$2,000 per topic/year
Video Clip-Clops
Short-form videos on equine-related topics
$2,000 per video/year
Combine Sheet and Video
Combination of both Fact Sheet and Video Clip-Clops
$3,500/year
Dedicated E-Mail Campaign
Send YOUR exclusive marketing message to OUR e-mail subscriber list
$5,500
Special Reports
Full length Downloadable Reports
Inquire
On Demand Video Education (CE)
Continuing Education Credit
Inquire
Educational Webinar
Full-length Educational Presentations with live Q&A
Inquire
eBook
Sponsor partial or full book downloads
Inquire
Horse Courses
Educational videos for vets and horse owners
Inquire
The Gluck Center Newsletter
Monthly Newsletter developed in partnership with The Gluck Center
Inquire
Ask the Vet live
Live Chat Q&A session with an industry expert on a specific topic
Inquire

In addition to the opportunities outlined here, we are open to any ideas that preserve our brand and
successfully promote your business/service. Share your special advertising needs with us and
we will work with you to create an exciting and innovative marketing campaign.

All rates are NET and may be subject to change. We reserve the right, at our sole discretion, to change, modify, add, or delete portions of rate card at any time without further notice.

Contact Leslie Neilson for sponsorships of upcoming
features to be added to TheHorse.com!

Contact Us
Request a Media Kit

Blood-Horse Publications
Publishers since 1916

The Blood-Horse Publications family includes:
The Blood-Horse, The Horse, Stallion Register, and Exclusively Equine.

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3101 Beaumont Centre Circle  •  Lexington, KY 40513  •  800-866-2361