TheHorse.com Advertising Specifications
All ads must conform to the following specifications:
Ad Units and File Size Limits
Website Ad Units
| AD UNIT | AD SIZE (PIXELS) | MAX FILE SIZE |
|---|---|---|
| Leaderboard | 728x90 | 40K |
| Medium Rectangle | 300x250 | 40K |
| 3:1 Banner | 300x100 | 30K |
| Wide Skyscraper | 160x600 | 40K |
| Sponsored Link | Text | Up to 40 characters (including spaces) |
Email Newsletter Ad Units
File Formats may be GIF or JPEG images or HTML. Images should be static, with no animation. HTML format media must fit within defined pixel dimensions.
| AD UNIT | AD SIZE (PIXELS) | MAX FILE SIZE |
|---|---|---|
| Medium Rectangle | 300x250 | 40K |
| Horizontal Banner | 300x100 | 40K |
Rich Media
| AD UNIT | AD SIZE (PIXELS) | MAX FILE SIZE |
|---|---|---|
| Floating Banner | 550x480 | 50K |
| Expandable Leaderboard |
728 x 90 closed. Expands down to 728 x 315 maximum. | Initial Size: 40k Max Size: 100K |
| Expandable Skyscraper |
160 x 600 closed. Expands left to 600 x 600 maximum. | Initial Size: 40k Max Size: 100K |
| Interstitial | 1000x700 maximum | Initial Size: 40k Max Size: 100K |
Video Pre-Roll
| Maximum Duration | 15 Seconds |
|---|---|
| Aspect Ratio | 16:9 (standard screen) |
| Video file technical specifications |
|
File Specifications
- Accepted File Formats: GIF - JPEG - FLASH - HTML
- Resolution: 72 dpi
Frequency cap limitations are imposed on all ads that, without user initiation, overlay or interrupt editorial content. Maximum of 5 banners or unique url’s per placement. Click-through interaction for all ad formats, will open the destination url in a new browser window.
All creative to be served via a third party, must be provided for testing and approval prior to appearing on a Blood-horse Publications website.
Animation: Animated ads may be continuous with a minimum 1 second delay between frames and 3 loops maximum, up to 7 seconds per loop. No strobing, flashing or shaking effects are allowed. Mouseover interaction in all ad formats can only provoke interaction within the current open browser window and can not link to a new website. Ad placements adjacent to video content must be static and can only play audio or video upon user initiation. Due to delivery platform, animated and flash ads are not accepted for email newsletters. Ads served in email newsletters must be static.
Sound: Sound used in any ad creative must be user initiated. Ads with sound that is not user initialed (automatic) will not be accepted. All creative must include a prominently visible on/off button for sound.
Flash Media: Static back-up image recommended for all flash media creative in GIF or JPEG format. 20K maximum file size. The standardized Adobe click-through tracking method for rich media creative designed with flash is required in order to track click activity on all flash ads. Please be certain to include the necessary ActionScript code in your flash media files. Click Here for full instructions
Rich Media: Blood-horse Publications makes it easy to use rich media, opening up the vast array of creative possibilities on the web. Ads are accepted from third-party vendors including Doubleclick, eyeblaster, DArT motif and Pointroll. other third-party vendors may also be accepted. Please contact your sales rep for more information.
- All creative must be pre-approved.
- Maximum display time of 10 seconds without user engagement.
- Audio may only be user-initiated.
- Video may only play upon user interaction
- Must include a prominently visible close button.
- Click-through interaction will open the destination URL in a new browser window.
- Flash, JPEG or GIF format.
- Default image must be supplied for browsers without scripting enabled or the Flash plug-in installed. JPEG or GIF, 20K max.
Floaters, Overlays and Interstitials: Floating ads must include
a prominently visible close button and may not run more than 12
seconds. Overlay ads must include a prominently visible close button
and run a maximum of 10 seconds. Full page interstitial ads can
appear for 10 seconds. Full page intromercial ads must be served with
branding for the site that it is served on.
Submission Instructions
Submit creative files via email to: ads@Thehorse.com. include the following in all creative submissions: client name, campaign/ad placement description, start and end date, alt text, and target url.
Please indicate if new submissions are to replace the current creative or are to be added to the campaign rotation. if to be added to rotation, please indicate relative weightings.
Campaign/Ad Updates Lead Time
Please allow two business days for implementation of new campaigns and one business day for creative refreshes. Creative refreshes may be scheduled for Saturdays, Sundays and holidays before noon the previous business day.
Creative Modifications
When necessary, Blood-Horse Publications may make the following modifications to creative:
- Change the name of the file.
- Add a re-direct to our servers to the click-thru URL so that our ad server can count clicks.
- Add a command to open a new browser window when users click.
- Add a 1x1 pixel image to all HTML banners to allow our ad server to count impressions
For additional information or assistance please contact us.