TheHorse.com User Demographics

TheHorse.com is the leading internet resource for serious horse owners and professionals, seeking news, research and tools regarding the health, care, management and welfare of their horses. Our website has this industry's top searchable database of equine health information.

TheHorse.com is an unparalleled online opportunity to market your products and services to a distinctive equine audience.

Website Traffic Statistics

  • Monthly Pageviews: 1,011,101
  • Monthly Visits: 355,792
  • Monthly Unique Visitors: 208,479
  • Video Views: 15,842
  • Average Session Length: 2:57 mins.
  • Average Pages Per Visitor: 4.9

Online Audience Profile

  • Female: 87%; Male: 13%
  • Average age: 41.6 years
  • Average annual income: $70,636
  • 91% own horses
  • 43% have been involved with horses for more than 20 years
  • 55% have horses worth more than $10,000
  • 53% have consulted their veterinarians about topics seen on TheHorse.com
  • 79% have recommended TheHorse.com to friends and family