The Horse Rate Card

2014 Print Advertisng Rates for The Horse

Take an additional 15% off all display rates when ads are sent digitally complete.

Black & White

  1X 3X 6X 12X 18X 24X 36X
Spread $4,876 $4,583 $4,392 $4,263 $4,144 $3,998 $3,900
Page $2,437 $2,291 $2,196 $2,131 $2,071 $1,998 $1,949
2/3 $1,763 $1,668 $1,586 $1,542 $1,498 $1,445 $1,410
1/2 $1,445 $1,346 $1,316 $1,266 $1,228 $1,185 $1,156
1/3 $1,042 $978 $930 $899 $886 $855 $834
1/4 $818 $769 $753 $723 $696 $671 $655
1/6 $544 $528 $516 $498 $462 $446 $435

Process Four-Color

  1X 3X 6X 12X 18X 24X 36X
Spread $7,409 $7,117 $6,925 $6,796 $6,417 $6,346 $6,285
Page $4,126 $3,980 $3,885 $3,820 $3,615 $3,580 $3,550
2/3 $3,452 $3,357 $3,275 $3,231 $3,056 $3,040 $3,013
1/2 $3,134 $3,035 $3,005 $2,955 $2,793 $2,765 $2,734
1/3 $1,887 $1,822 $1,774 $1,743 $1,643 $1,626 $1,599
1/4 $1,663 $1,613 $1,597 $1,567 $1,493 $1,456 $1,429
1/6 $1,388 $1,373 $1,360 $1,343 $1,274 $1,257 $1,230

Covers

  1X 3X 6X 12X 18X 24X 36X
Cover 2 $5,061 $4,842 $4,682 $4,614 n/a n/a n/a
Cover 3 $4,895 $4,642 $4,488 $4,420 n/a n/a n/a
Cover 4 $5,131 $4,929 $4,728 $4,660 n/a n/a n/a

Classified Advertising Rates

Size 1X 3X 6X 12X 18X 24X 36X
1-Inch $80 $75 $70 $65 n/a n/a n/a
2-Inch $160 $150 $140 $130 n/a n/a n/a
3-Inch $240 $225 $210 $195 n/a n/a n/a
4-Inch $320 $300 $280 $260 n/a n/a n/a
All classified ads 5 column inches or larger are billed at display rates.
1-color highlight for an additional $88. 4-color process for an additional $297.
Confidential P.O. Box for additional $20.
Size 1X 3X 6X 12X 18x 24x 36x
SIngle 4C 7” x 2 $650 $592 $544 $506 n/a n/a n/a
Double 4C 7” x 4” $1,300 $1,184 $1,088 $1,012 n/a n/a n/a
SIngle BW 7” x 2” $400 $364 $336 $312 n/a n/a n/a
Double BW 7” x 4” $800 $728 $672 $624 n/a n/a n/a