The Horse Rate Card
2013 Print Advertisng Rates for The Horse
Take an additional 15% off all display rates when ads are sent digitally complete.
Black & White
| |
1X |
3X |
6X |
12X |
18X |
24X |
36X |
| Spread |
$4,876 |
$4,583 |
$4,392 |
$4,263 |
$4,144 |
$3,998 |
$3,900 |
| Page |
$2,437 |
$2,291 |
$2,196 |
$2,131 |
$2,071 |
$1,998 |
$1,949 |
| 2/3 |
$1,763 |
$1,668 |
$1,586 |
$1,542 |
$1,498 |
$1,445 |
$1,410 |
| 1/2 |
$1,445 |
$1,346 |
$1,316 |
$1,266 |
$1,228 |
$1,185 |
$1,156 |
| 1/3 |
$1,042 |
$978 |
$930 |
$899 |
$886 |
$855 |
$834 |
| 1/4 |
$818 |
$769 |
$753 |
$723 |
$696 |
$671 |
$655 |
| 1/6 |
$544 |
$528 |
$516 |
$498 |
$462 |
$446 |
$435 |
Process Four-Color
| |
1X |
3X |
6X |
12X |
18X |
24X |
36X |
| Spread |
$7,409 |
$7,117 |
$6,925 |
$6,796 |
$6,417 |
$6,346 |
$6,285 |
| Page |
$4,126 |
$3,980 |
$3,885 |
$3,820 |
$3,615 |
$3,580 |
$3,550 |
| 2/3 |
$3,452 |
$3,357 |
$3,275 |
$3,231 |
$3,056 |
$3,040 |
$3,013 |
| 1/2 |
$3,134 |
$3,035 |
$3,005 |
$2,955 |
$2,793 |
$2,765 |
$2,734 |
| 1/3 |
$1,887 |
$1,822 |
$1,774 |
$1,743 |
$1,643 |
$1,626 |
$1,599 |
| 1/4 |
$1,663 |
$1,613 |
$1,597 |
$1,567 |
$1,493 |
$1,456 |
$1,429 |
| 1/6 |
$1,388 |
$1,373 |
$1,360 |
$1,343 |
$1,274 |
$1,257 |
$1,230 |
Covers
| |
1X |
3X |
6X |
12X |
18X |
24X |
36X |
| Cover 2 |
$5,061 |
$4,842 |
$4,682 |
$4,614 |
n/a |
n/a |
n/a |
| Cover 3 |
$4,895 |
$4,642 |
$4,488 |
$4,420 |
n/a |
n/a |
n/a |
| Cover 4 |
$5,131 |
$4,929 |
$4,728 |
$4,660 |
n/a |
n/a |
n/a |
Classified Advertising Rates
| Size |
1X |
3X |
6X |
12X |
18X |
24X |
36X |
| 1-Inch |
$80 |
$75 |
$70 |
$65 |
n/a |
n/a |
n/a |
| 2-Inch |
$160 |
$150 |
$140 |
$130 |
n/a |
n/a |
n/a |
| 3-Inch |
$240 |
$225 |
$210 |
$195 |
n/a |
n/a |
n/a |
| 4-Inch |
$320 |
$300 |
$280 |
$260 |
n/a |
n/a |
n/a |
All classified ads 5 column inches or larger are billed at display rates.
1-color highlight for an additional $88. 4-color process for an additional $297.
Confidential P.O. Box for additional $20. |
| Size |
1X |
3X |
6X |
12X |
18x |
24x |
36x |
| SIngle 4C 7” x 2 |
$650 |
$592 |
$544 |
$506 |
n/a |
n/a |
n/a |
| Double 4C 7” x 4” |
$1,300 |
$1,184 |
$1,088 |
$1,012 |
n/a |
n/a |
n/a |
| SIngle BW 7” x 2” |
$400 |
$364 |
$336 |
$312 |
n/a |
n/a |
n/a |
| Double BW 7” x 4” |
$800 |
$728 |
$672 |
$624 |
n/a |
n/a |
n/a |
