Innovation Group to Update AHC 2017 Economic Impact Study

The horse industry had a $102 billion economic impact and supported 1.4 million full-time jobs, the 2005 study showed.
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The American Horse Council Foundation (AHCF) has retained The Innovation Group to update the 2017 National Economic Impact Study of the Horse Industry in the United States.

“We are very pleased to have The Innovation Group undertake this study,” said AHC President Julie Broadway. “They have done numerous economic studies in the gaming, recreation, and leisure segments of the U.S. economy and have extensive experience in the horse industry. Their proposal suggested several avenues to approach the industry to get as much information and as broad a sampling as possible. We hope that the industry participates and responds, as we are confident the study results will be extremely valuable.”

Thomas Zitt, executive vice president of The Innovation Group, added, “The Innovation Group and its team members are honored to have been selected for this major benchmarking work. We are eager to collaborate with the AHC and industry leaders in producing a comprehensive study.”

Broadway said the update will “truly be a complete re-study of the entire industry and its impact, especially since we will now be including demographic information of 18 years and under, as well as expanding to include equine welfare and therapeutic organizations. We anticipate data collection to start in March of 2017 with a completion date of October 2017

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