In 1988, Personal Ensign became the first American horse in more than 80 years to retire as an undefeated champion. Today she is back in the spotlight, appearing in a TV public service announcement (PSA) to promote public understanding, respect, and support for the vital role that lab animals play in advancing equine veterinary health and medicine.

Narrated by renowned cowboy poet Baxter Black, the PSA extends the reach of Horse Facts, a public education initiative. Created by the Foundation for Biomedical Research (FBR), the campaign seeks to improve appreciation for biomedical research among the equine community.

“Personal Ensign overcame life-threatening medical injuries thanks to pioneering surgical techniques developed through animal research,” explained FBR President Frankie L. Trull. “This legendary horse is back to remind us that animal research saves animals, too.”

Horse Facts promotes the little-known fact that biomedical research involving lab animals plays a key role in advancing veterinary medicine as well as human medicine. “The fact that horses, house pets, wildlife, and endangered species benefit from biomedical research involving lab animals is one that has long been missing from public discussion on this subject. We designed the Horse Facts campaign to move this compelling message to the forefront of the debate,” said Trull