Land O’Lakes Purina Feed is excited to announce the Purina "Live from Lexington" Contest, an opportunity for horse lovers everywhere to showcase their blogging skills for a chance to attend and report live from the 2010 Alltech FEI World Equestrian Games in Lexington, Ky. The contest is sponsored by Purina Mills and co-sponsored by EquiSearch and Active Travel.

Contestants can learn more about "Live from Lexington" and enter online at www.LiveFromLexington.com.

"Two grand prize winners of the contest will be our Purina blog-o-spondents and will report to our fans on the latest happenings at the Games," said Brant Gilbert, marketing manager, Horse Business Group. "We know that Purina has some of the most loyal customers and horse enthusiasts in the industry, and we are excited to find the perfect duo to send to the competition and enjoy the festivities."

Contest entries can be submitted online at LiveFromLexington.com between March 1 and May 31, 2010. To participate, entrants must submit a video of sixty seconds or less explaining why they want to be a Purina Live from Lexington blog-o-spondent. Videos will be judged based on the entrant’s response, qualifications, articulation, and talent. Judges will select four entrants to compete in the semi-finals from June 14 to July 12 2010. The semi-finalists will receive a Purina-branded Flip Mino video camera, a one-year subscription to the Equine Network publication of their choice, and blog space online at www.LiveFromLexington.com. During the four week duration, each semi-finalist will report from their blog space on the horse industry and happenings in their area and around the world. Fans can vote once a day for their favorite blogger who puts their blogging skills to best use