NYTHA Contributes $10,000 to Thoroughbred Aftercare

NYTHA Contributes $10,000 to Thoroughbred Aftercare

"Text to Donate" was established in October to provide a convenient way to contribute to the Thoroughbred Aftercare Alliance (TAA).

Photo: Anne M. Eberhardt/The Horse

The Breeders' Cup announced Oct. 30 that its "Text to Donate" campaign has received a contribution of $10,000 from the New York Thoroughbred Horsemen's Association (NYTHA).

"Text to Donate" was established in October to provide a convenient way to contribute to the Thoroughbred Aftercare Alliance (TAA). Fans can text donations from their mobile devices to the TAA by sending "FUNDTAA" to the text number 56512 (message and data rates may apply).

NYTHA is one of the founding members of the TAA, and NYTHA president Rick Violette Jr. sits on the TAA board of directors.

"Thoroughbred retirement and aftercare initiatives have always been a high priority for NYTHA," said Violette in a release. "We have been active in supporting the TAA since its inception, and we hope our contribution serves as a jumpstart for the Breeders' Cup's innovative 'Text to Donate' program. It is up to all of us to ensure that our horses have productive, happy lives after their racing careers are over."

"We are very grateful to everyone at the New York Thoroughbred Horsemen's Association for this outstanding show of support," said Bob Elliston, Breeders' Cup chief operating officer, in a statement. "Their generous contribution will not just help bring attention to this very important campaign--it will also make a significant difference in the lives of a number of retired Thoroughbreds."

The Breeders' Cup will promote "Text to Donate" through public service announcements on the world television feed of the Breeders' Cup races, and on site at Santa Anita Park, in Arcadia, Calif., through public address announcements, message boards, and in track program advertising.

"What an outstanding gesture by NYTHA to get 'Text to Donate' off to such a great start, and also by Breeders' Cup to make aftercare such a priority among its many promotional initiatives," said TAA executive director Mike Ziegler in the release. "We are hopeful that racing fans all across the country will follow suit to whatever extent suits their budgets. Every contribution, large and small, will make a difference. And all monies raised will go straight to the care of retired Thoroughbreds."

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The Blood-Horse Staff

The Blood-Horse is the leading weekly publication devoted to international Thoroughbred racing and breeding. Since 1916, the staff of The Blood-Horse has served the Thoroughbred community with the highest standards of journalistic excellence to provide comprehensive and timely editorial coverage and analysis.

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