Riders4Helmets.com has teamed up with leading helmet manufacturers to host the eighth International Helmet Awareness Day on Sept. 16-17. Building on the success of International Helmet Awareness Day 2016, participating retailers around the world will be offering discounts on helmets on these dates.

The first International Helmet Awareness Day took place in 2010 after dressage rider and U.S. Olympian Courtney King Dye sustained a traumatic brain injury in a training accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured, and certified helmet.

The helmet brands that have committed involvement in International Helmet Awareness Day 2017 are:

• Caldene;
• Champion;
• Charles Owen;
• Gatehouse;
• GPA; 
• Harry Hall Hats;
• International Riding Helmets (IRH);
• Kask;
• KEP Italia;
• LAS helmets (Leslie Sutcliffe UK);
• One K;
• Ovation;
• Samshield;
• Tipperary;
• Troxel; and
• Uvex.

“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees us organizing our eighth International Helmet Awareness Day,” said Lyndsey White of Riders4Helmets. “Retailers in Australia, Belgium, Canada, England, Ireland, Italy, Netherlands, New Zealand, Poland, Scotland, South Africa, Spain, the United States, and Zambia have already registered to participate in this year’s event. Last year, retailers had so many people wanting to be fitted for helmets that they asked us to expand the event to two days this year, so everyone could be properly fitted