.Horse Domain Registry Service Offered

.HORSE has announced it is offering a service in which horse industry professionals and enthusiasts can reserve a domain name ending in .horse, which is among a group of new domains now approved to increase choices in the domain name space.

According to a release from .HORSE, beginning Nov. 19 people will be able to reserve domain names ending in .horse (for example, Thoroughbred.horse, tack.horse, or Ireland.horse).

.HORSE said there currently are only 22 generic top-level domains—the letters to the right of the dot, such as .com, .net, and .org—and the expansion was developed by the Internet Corporation for Assigned Names and Numbers (ICANN) to increase choices in the domain name space.

Equine industry and horse enthusiasts can reserve the name of their choice on a first come, first serve, refundable basis, and the cost of the service starts at $39.95, the release said.

"Reserved names cannot be 100% guaranteed at this point because under ICANN rules, trademark holders have first right to register names that match their trademarks," the release stated. "But if not claimed by a trademark owner or blocked by regulatory authorities, reservations will convert into actual registrations when .HORSE goes live, currently estimated for the fall of 2014. In cases where a reserved name does not convert into a registration, any reservation fees will be fully refunded."

.HORSE is owned by Top Level Domain Holdings (TLDH), a publicly traded company managed by Minds + Machines, a wholly owned subsidiary of TLDH, which provides full-service consulting and registry services to new top level domain applicants, including .HORSE.

Originally published on BloodHorse.com.

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The Blood-Horse is the leading weekly publication devoted to international Thoroughbred racing and breeding. Since 1916, the staff of The Blood-Horse has served the Thoroughbred community with the highest standards of journalistic excellence to provide comprehensive and timely editorial coverage and analysis.

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