Improving Breeding Programs

In today’s competitive equine market, developing strategies to succeed and grow can mean the difference for an equine business. Michael White, an equine advisor for Teagasc in Tipperary, Ireland, spoke about promoting growth of the Irish equine industry in the global market at the sixth annual Equine School at the Alltech Symposium in Lexington, Ky. The suggestions he gave the audience can be

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In today’s competitive equine market, developing strategies to succeed and grow can mean the difference for an equine business. Michael White, an equine advisor for Teagasc in Tipperary, Ireland, spoke about promoting growth of the Irish equine industry in the global market at the sixth annual Equine School at the Alltech Symposium in Lexington, Ky. The suggestions he gave the audience can be applied to many equine breeding programs for increased prosperity.

“Producing horses for markets that have become increasingly more sophisticated over the past 10 to 20 years is the difficult objective facing Irish horse producers,” he said. “We must examine what our competitors are doing, but do it better or devise alternative ways of producing horses that will once again bring Ireland to the top of the equestrian world

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Written by:

Sarah Evers Conrad has a bachelor’s of arts in journalism and equine science from Western Kentucky University. As a lifelong horse lover and equestrian, Conrad started her career at The Horse: Your Guide to Equine Health Care magazine. She has also worked for the United States Equestrian Federation as the managing editor of Equestrian magazine and director of e-communications and served as content manager/travel writer for a Caribbean travel agency. When she isn’t freelancing, Conrad spends her free time enjoying her family, reading, practicing photography, traveling, crocheting, and being around animals in her Lexington, Kentucky, home.

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