NASC Announces Updated Quality Seal

The National Animal Supplement Council (NASC) has announced the completion of a strategic campaign to improve the brand equity of the NASC quality seal, which has resulted in an updated image and new NASC corporate partner seal that will be utilized by approved third-party suppliers.

“The board’s intention behind this update is to expand awareness of NASC’s quality systems among consumers,” says Karen Howard, president of NASC who presented the updated seal to members at NASC’s annual conference in May.

The NASC’s quality seal program is designed to ensure that companies displaying the seal have passed a comprehensive facility audit, have a written quality control manual, utilize an adverse event reporting system, and follow proper label guidelines including warnings and caution statements suggested by regulatory agencies.

Howard says that “buying animal supplements bearing the NASC quality seal is the best way to ensure products are coming from a trustworthy source.”

The updated NASC quality seal will be integrated on approved audited member company product labels over the next six months and consumers can expect to see the updated seal on shelves as early as this fall. Howard anticipates that within 18 months all audited NASC members will be using the updated NASC quality seal.

“Our next step is to develop and launch a consumer awareness campaign about the NASC quality seal and educate consumers on the value of animal health supplements,” says Howard.

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