Crisis Communication Planning Resources for Equestrians

With cell phone cameras in nearly every hand and a world hyperconnected by social media and the Internet, news of a crisis can spread quickly. If not managed well, a catastrophic occurrence and the resulting news or social media exposure can cause nearly irreparable damage to a horse business, event, or brand.

The bad news is many equine facilities or organizations simply aren't prepared to handle the public relations (PR) and media outreach required following a catastrophic event or natural disaster. The good news is that preparation is the easiest part.

Many reputable resources exist online that can help you plan for crisis communications. Here are a few:

(For more information on Post-Crisis Communication, watch for the article in the June 2012 issue of The Horse: Your Guide to Equine Health Care.)

About the Author

Lisa Kemp

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