$1 Million Incentive Will Benefit Buyers Of PMU Horses

The NAERIC Incentive Program, a concept designed to revolutionize the marketing of pregnant mares' urine (PMU) ranch-bred horses, was announced March 30, 1998, at the 1998 Royal Manitoba Winter Fair. The program, designed by the North American Equine Ranching Information Council (NAERIC), matches dollar for dollar, up t o $1 million, monies that have been awarded to PMU horses through purses, breeders' trust funds, and other incentive programs.

Funding is made possible through a corporate sponsorship from Wyeth-Ayerst Laboratories, the manufacturers of Premarin--a hormone replacement therapy derived from PMU. “This opportunity is another way to support the equine ranchers who are so important to Wyeth-Ayerst and the outstanding husbandry techniques they use in caring for and breeding these fine horses,” said Dr. Rob Walker, Director of Quality & Technical Affairs at Ayerst Organics. “We are pleased to support the ranching profession that has been such a valuable partner to women's health care, and we are proud of the efforts ranchers continually take to enhance their ranches and the quality of horses they produce.”

The quality and value of PMU ranch-bred horses is the “best kept secret in North America,” remarked veteran reining horse trainer and California horseman Benny Guitron, who recently purchased a PMU ranch-bred horse at the 1997 National Reining Horse Association Futurity.

“Knowledgeable horsemen and women have long recognized the quality horses we breed and now is the time to reward the buyers of PMU ranch-bred horses with additional earnings when those horses are successful at horse shows, arena competitions, or any qualifying event,” said Norm Luba, executive director of NAERIC.

“In order to be eligible for these added-monies, existing and potential incentive programs and events must go through an approval process,” continued Luba. “We have appointed a committee, made up of horse industry leaders, to provide guidance for the program. The group will establish guidelines that must be met by incentive programs and competitions, in order to qualify for the dollar for dollar match,” said Luba.

The “NAERIC Incentive Program” was designed not only to help equine enthusiasts offset the cost of competing, but to promote the quality horses in our industry, said Charlie Knockaert, president of NAERIC. “Where else can you find a comparable value—healthy, conformationally correct horses with good temperaments, that are eligible for up to $1 million of added-monies in equine competitions throughout North America? Nowhere.”

“PMU operations will be the major suppliers to the performance horse and recreational markets,” according to Pete Fraser of Alberta, 1994 president of the American Paint Horse Association.

The basic requirements for the bonus payments will be participation in approved events, breeders' trust funds or other incentive programs, as well as documentation, through electronic identification, as a PMU ranch-bred horse. An initial list of approved events is being compiled. To have your event considered for approval, phone the NAERIC office at 502/245-0425, or fax 502/245-0438.

NAERIC is a nonprofit association representing ranchers in Canada and the United States who are involved in the collection of PMU, a key source of hormones used in the production of estrogen replacement therapy. NAERIC seeks to provide accurate information on PMU ranchers and the ranching practices they use in the management of their horses. For more information on NAERIC, PMU ranching or the Incentive Program, visit the NAERIC web sit at http://www.naeric.org .

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