100 Day Challenge ‘Best Practices’ Contest Winners Announced

The top three winning hosts were selected based on written entries describing their outreach to newcomers this summer.
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As part of the 100 Day Horse Challenge, the American Horse Council’s marketing alliance introduced a “Best Practices” contest, giving entrants a platform and cash incentives to share creative strategies they used to network with new horse enthusiasts.

The top three winning hosts were selected based on written entries describing their outreach to newcomers this summer. First place was awarded to Golden Ridge Stables of Lakeville, Minnesota, who declared 2014 the “Summer of Outreach.” Their most successful event was on National Night Out, when Golden Ridge offered pony rides; provided a hay ride shuttle for nearby neighborhoods; offered hands-on grooming demonstrations; and staged games including learning to rope, egg and spoon on foot, horse shoes, and musical hay bales. More than 300 people attended. Golden Ridge Stables credited the event with greatly improving their visibility within their local community.

Shepherd Youth Ranch of Raleigh, North Carolina, took home second place honors. Their event, "A Triple Crown Day," a collaboration with the local YMCA, was a father-daughter event combining horse racing with a princess theme. “Princess” participants learned about the history of horse racing, horse care and grooming, and created custom silks with spray paint and T-shirts.

Ashley Boswell, Shepherd Youth Ranch president and founder, stated, “This group has already scheduled to return for another event and also to attend a large event we have open to the public in October

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