The World Games 2010 Foundation, Inc. today announced the American Quarter Horse Association as the Official Reining Breed Sponsor. Reining will be one of eight world championships contested at the Games, which will be held at Lexington’s Kentucky Horse Park on September 25-October 10, 2010.

As the Official Reining Breed Sponsor, AQHA will assist with the promotion and coverage of Reining during the 2010 Games, and will be featured in the Equine Village. In addition Reining will be prominently featured during NBC’s 90-minute broadcast of the Games’ opening weekend.

“As the world’s largest single-breed equine organization, we are excited to have the AQHA become a sponsor of the 2010 Games,” said Terry Johnson, vice president of sales and marketing for the Foundation. “This sponsorship will allow us to expose the sport of reining to a mass audience in the United States, and beyond, like never before.”

Reining was added to the FEI as a discipline in 2000 and was featured for the first time in 2002 at the FEI World Equestrian Games in Jerez, Spain. The reining competitions at the 2006 Games in Aachen, Germany, launched the discipline and its athletes into fame, with sold-out performances and loud, fanatical crowds