International Helmet Awareness Day to Take Place July 12

Riders4Helmets has teamed up with leading helmet manufacturers to once again host International Helmet Awareness Day 2014 on Saturday July 12.
Building on the success of International Helmet Awareness Day 2013, participating retailers all over the world will be offering discounts on helmets to equestrians on this day.
"We are absolutely delighted at the continued support of the event shown by equestrians, retailers and helmet manufacturers," said Lyndsey White of Riders4Helmets. "To be in our fifth year of hosting and organizing International Helmet Awareness Day is truly a testament to the need for continued education of equestrians with regards to all aspects of helmet safety. Over 230 retailers in the U.K., U.S., Canada, New Zealand, and Australia have already registered to participate in this year’s event and many more are expected to do so."
The Riders4helmets campaign was founded in 2010 as a direct result of Olympian Courtney King-Dye's accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.
"In 2013 International Helmet Awareness Day received support from 12 helmet manufacturers and retailers in eight countries," said King-Dye. "Whether you are a helmet manufacturer, retailer, or equestrian, I hope that you will lend your full support to this important event in 2014."
International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special one-time discount; more importantly it is an opportunity for equestrians to be educated. Riders4Helmets will therefore be live streaming "Get Educated" webinars via on Sat., July 12th, in which equestrians will be able to ask a variety of experts real-time questions. The webinars will feature experts in fields such as:
  • Traumatic brain injury and concussion;
  • Psychology;
  • Neuro physiotherapy;
  • Helmet manufacturers;
  • Traumatic brain Injury survivors;
  • Leading equestrians; and
  • Helmet testing agencies.
Riders4Helmets will announce the confirmed line-up of participants at prior to July 12th. The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom make plans to offer educational events in their stores.
Retailers and equestrians interested in participating can find additional information on the International Helmet Awarness Day website.
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