June 9 is 2012 International Helmet Awareness Day

International Helmet Awareness Day will proved an opportunity to become more educated on helmet use.
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Riders4Helmets has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2012 on June 9. Building on the success of National Helmet Awareness Day 2010 (recognized in the United States) and International Helmet Awareness Day 2011, participating retailers all over the world will be offering discounts on helmets to equestrians on this day.

"We are delighted to be in our third year of hosting and organizing International Helmet Awareness Day," said Lyndsey White of Riders4Helmets. "The campaign was founded two years ago as a direct result of Olympian Courtney King-Dye’s accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet. We are proud to dedicate this years’ event to Courtney."

International Helmet Awareness Day will also include an opportunity for equestrians to become more educated on helmets and traumatic brain injuries. Riders4Helmets will be live streaming "Get Educated" webinars, via Riders4Helmets.com, on June 9, during which viewers will be able to ask a variety of experts real-time questions. The webinars will feature a number of contributors such as:

  • Traumatic brain injury and concussion experts;
  • Psychologists (to discuss why equestrians choose not to wear a helmet);
  • Neurophysiotherapists;
  • Helmet manufacturers;
  • Traumatic brain injury survivors;
  • Leading equestrians; and
  • Helmet Testing Agencies.

The confirmed line-up of participants will be announced on prior to June 9. Some retailers across the country have also made plans to offer educational events in store on International Helmet Awareness Day

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