ASPCA Program to Provide Hay to Florida Horse Rescues

The American Society for the Prevention of Cruelty to Animals (ASPCA), Equestrian Sport Productions, and Gold Coast Feed have partnered to launch the ASPCA Hay It Forward project, designed to raise awareness of equine welfare issues while providing much needed hay to local equine rescue organizations in the Wellington, Fla. community.

Gold Coast Feed is currently accepting donations for the project, which can be made by purchasing hay directly from the supplier. The ASPCA and Equestrian Sport Productions will identify local equine rescue groups in need of hay, and hay will be distributed to recipients throughout south Florida. If successful, this program could serve as a model for other regions of the country.

The ASPCA Hay It Forward program celebrated its official launch at the Palm Beach International Equestrian Center on March 16. ASPCA Equine Welfare Ambassadors Hayley Barnhill, Georgina Bloomberg, Brianne Goutal, Paige Johnson, Stacia Madden, and Jessica Springsteen, joined ASPCA advocacy officials, Mark Bellissimo, CEO of Equestrian Sport Productions, and other VIPs for a reception at the new ringside Nespresso Boutique to raise awareness about the issues impacting horses today.

"The ASPCA is proud to be joining forces with Equestrian Sport Productions and Gold Coast Feed to help at-risk horses and provide much needed aid to local equine rescue groups," said Valerie Angeli, senior director of equine and special projects for the ASPCA. "This program encourages equestrians to give back to the local community and brings attention to the fact that there are many horses in this country facing an uncertain future that need our voice and assistance."

"The price of hay has been impacted by fires and droughts, so hay has become a precious commodity for horse owners,” added Georgina Bloomberg, ASPCA equine welfare ambassador. “Rescue groups operating on small donations are always struggling to afford feed, and I think it is our duty as equestrians to make an effort for horses at risk who are not as lucky as the show horses competing at the Winter Equestrian Festival in Wellington."

The ASPCA Hay It Forward project is a supplemental program to our existing Hay Bale Out grants program, which helps feed hungry horses across the United States.

In 2012, the ASPCA Equine Fund awarded $1.8 million in the form of over 250 grants to equine welfare groups throughout the United States. The ASPCA Equine Fund provides grants to non-profit equine welfare organizations in the United States for purposes in alignment with their efforts to protect horses. The grants program seeks to award equine organizations who strive to achieve best practices, including sound horse care, maintenance of updated websites and robust fundraising practices.

To make a donation to the ASPCA Hay It Forward project, contact Gold Coast Feed at 561/793-4607. To learn more about the ASPCA's advocacy efforts for horses, the ASPCA Equine Fund and the Hay It Forward Project, visit

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