Riders4Helmets.com has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2013 on June 22, 2013. Building on the success of International Helmet Awareness Day 2012, participating retailers all over the world will be offering discounts on helmets to equestrians on this day.

"We are absolutely delighted at the growth of the event since it was first held as a U.S.-based national event in 2010," said Lyndsey White of Riders4Helmets. "To be in our third year of hosting and organizing the event on an international level is truly a testament to the support of the helmet manufacturers, retailers, and equestrians around the globe who continue to realize the importance of ongoing safety education. Carmen ter Rahe has joined the riders4helmets team this year to assist with growing International Helmet Awareness Day even further as our ambassador in Australia."

The Riders4Helmets campaign was founded in 2010 as a direct result of American Olympic dressage rider Courtney King-Dye’s accident—during which a young horse she was schooling fell, leaving King-Dye (who was not wearing a helmet) with severe head injuries—with the aim of educating equestrians on the benefits of wearing a properly fitting, secured, and certified helmet.

"In 2012, International Helmet Awareness Day received support from 10 helmet manufacturers and 600 retailers in 4 countries," said King-Dye. "Whether you are a helmet manufacturer, retailer, or equestrian, I hope that you will lend your full support to this important event in 2013